![]() ![]() To deal with that criticism, ZoomCare came up with a resounding answer: ZOOM+. Yet in spite of the surging popularity of the various urgent care models, traditional primary-care proponents held firm to their long-standing admonition: The urgent care model-in exchange for neighborhood convenience, extended hours, and faster service-served to fragment care, hinder preventive medicine, and undermine the concept of a medical home. Touting itself as the world’s first neighborhood clinic and smartphone-based healthcare delivery system, ZoomCare successfully leveraged its mobile online scheduling feature-an industry first-to take the burgeoning concept of on-demand health care to unprecedented levels of brand differentiation and consumer loyalty in the Pacific Northwest. ZoomCare, an urgent care operator in the area of Portland, Oregon, was hard at work reinventing the incumbent model via its comprehensive integration of mobile technology throughout its patient-service model. ![]() ![]() Since early in the first decade of the 21st century, the urgent care model gained momentum, spread like wildfire, and became the darling of physician entrepreneurs, hospital systems, venture capitalists, and private equity firms looking to cash in on the next big thing in health care.īut within the still-novel urgent care space, further innovation was occurring. ![]() The outdated access paradigm of long primary health-care provider (PCP) appointment waits and lengthy, expensive emergency department (ED) visits was under siege, and would give ground to urgent care, which promised reduced wait times, extended hours, lower prices, and a retail-like customer-service orientation. The rise of urgent care has put health-care delivery on notice: There is a new, disruptive model, born of consumer frustration and standing as a viable alternative for minor medical episodes. As ZOOM+ redefines the future of urgent care around the needs of its community, there is much that other urgent care operators can learn in attaining revenue growth from a maturing business model.ĪLAN A. In the past year, ZoomCare has evolved further to create ZOOM+, integrating urgent care with insurance, primary care, wellness, specialists, and ancillary services. Urgent message: ZoomCare, which operates 28 walk-in clinics in the Pacific Northwest, has long been a technological innovator, launching web registration, scheduling, and telemedicine in its markets. ![]()
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